H. W. Brand’s designation of Benjamin Franklin as “The First American” derives from his personification of the ‘American Dream’. The notion that any child, no matter their background or circumstance, could progress through the social strata of society by hard work and perseverance has come to define American culture. Brett aptly described Franklin’s life as a model for the “true rags to riches example of how one can come from nothing to achieving so much in a land of freedom and opportunity” (Kaup). Franklin was hardly ignorant, and accepted that people and society were often cruel, prejudiced and innately fallible. More importantly though, both society and individuals were capable of improvement. Franklin held the “fundamental optimism concerning the malleability of human society” emblematic of the Enlightenment (Kelleter 79). Where he differentiated himself was in the process of achieving an improved state. Rather than orchestrating change through a top-down approach that dictated the systems and institutions governing society, Franklin sought to educate the public through communicative reason. Harnessing individual aspirations to the possibility of a better life through gradual self-improvement would more effectively improve the community. Franklin sought to impart his knowledge “to benefit the young reader, by showing him from my example, and my success in emerging from poverty” (Houston 34). He carefully structured his dictum in a way calibrated to influence the widest and most varied American audience (Forde 357). Franklin’s station as a publisher gave him access to a vast audience to whom he could broadcast his content. He structured his works to abide by the belief that “writing should primarily be judged by its practical effects and usefulness” (Isaacson 3). Through his subtle and logical methods, Franklin persuaded the citizens of America to improve themselves and affectively improve the institutional systems that govern society. Franklin sought to systematically improve the social quality of life by educating his contemporaries on three levels: personally, interpersonally, and as a cohesive community.
Individual Economic Theory
Franklin’s desire to educate his contemporaries stemmed from his conception of himself as a common man. His progression from humble beginnings to a self-made man of substance provided Franklin with profound insights into the minds of citizens of different classes. He accepted and understood the natural impulse for material advancement that pervaded his society, and systematically provided advice on the best methods for achieving economic success. “Man is a creature altogether selfish, and that all our Actions have at Bottom, a View to private Interest” (Franklin 200). Rather than condemn the egocentricity of the desire to accumulate wealth, Franklin demonstrates that the qualities necessary to do so paradoxically exist in frugality and moderation. Advice to a Young Tradesman, Written by and Old One contains Franklin’s educational intent in the title. “In short, the Way to Wealth, if you desire it, is as plain as the Way to Market. It depends chiefly on two words, Industry and Frugality” and the perils that the abuse of credit can produce (Franklin 321). In order to elicit a sense of camaraderie with his audience, Franklin created the persona of “Poor Richard” Saunders, whose axioms were short, easy to remember, and provocative. Most importantly, “Poor Richard” was a persona with whom readers could identify with more so than a ‘tradesman’ or printer. The proverbs that made Poor Richard’s Almanac a leading piece of literature among agricultural Americans “were all about getting money, or saving it” (Houston 24). By fictionalizing the story a destitute farmer who improves his status by promoting virtuous, frugal living, Franklin ‘reveals’ their worth. Then the Almanac itself, “[written] with no other View than that of the publick Good”, dually serves the to enhance public utility in weather forecasting as well as increasing moral, fiscally responsible behavior (Franklin 1185).
Just as important to living in a fiscally responsible manner was the quality of prudency. Economic success and moral behavior were far from mutually exclusive in Franklins mind. “Franklin leaves very much open the possibility of acquiring riches, learning, and power while at the same time meriting a good character of reputation.” (Forde 359) As Scott Singer noted,
“Franklin seems to claim that, while the actual borrowing and lending of credit are important parts of a young tradesman's financial repertoire, what is most important about credit is that having good financial credit and having good credit as a man are inextricably linked. As such, Franklin is advising his young friend to show as much care when dealing with his own reputation as he would when dealing with his actual line of credit.” (Singer)
Indeed, Franklin did devote large portions of Advice to a Young Tradesmen and Rules Proper to be Observed in Trade to emphasizing the importance of public perception. “Strive to maintain a fair character in the world: That will be the best means for advancing credit” (Franklin 346). In Franklin’s mind, it was not enough to produce a quality service, judiciously pay off creditors and generally operate a fair business. They must additionally portray courteous and respectable behavior to customers and maintain the appearance of hard work in order to prosper. Franklin’s Autobiography describes his personification of these qualities and the benefits they afforded him in various professions in to illustrate their universally applicable merits. “In order to secure my Credit and Character as a Tradesman, I took care not only to be in Reality Industrious and frugal, but to avoid all Appearances of the contrary…I went on swimmingly” (Franklin 125). This serves as a testament to commercial success’ reliance upon the reputation and trust of others built through habitual behavior. Franklin established a stratagem for economic success through his life that he reproduced in his literature to educate others. “As an incentive to follow this method, Franklin portrays the virtues as instrumental, as useful”(Forde 358). He had learned that to attain wealth and the satisfaction that accompanies prosperity, it is necessary to be, or at very least appear, virtuous. Thus virtuosity heightens personal utility. Individuals properly striving to satisfy their natural desire for wealth will maximize production, a process culminating in maximum communal utility.
Marriages Effect on Economy
In his desire to improve the social fabric of his community through virtuous economic behavior, Franklin was not satisfied with educating the individual. Since people did not live solitary lives, it was not enough for every citizen to maximize personal utility in their daily actions. Social order, Franklin believed, was grounded in the relationships established to satisfy each-others’ needs and interests. Therefore, Franklin sought to improve the functioning of personal relationships within the community, especially that of husband and wife. Social conventions such as marriage offered the stability requisite to live a virtuous life, and engender the proper action he valued so highly. According to his Advice to a Young Man on the Choice of a Mistress, “It is the Man and Woman united that make the compleat human Being” (Franklin). Together in matrimony the two individuals complement the other in a way mutually beneficial to both, making them more productive. “If you get a prudent healthy Wife, your Industry in your Profession, with her good Economy, will be a Fortune Sufficient” (Franklin). Both husband and wife’s unique characteristics combine to make them “more likely to succeed in the World” and individually increase their value to society (Franklin). The role of the woman was crucial to Franklin’s attitude. His description of the feminine role as ‘prudent’ and having ‘good Economy’ would help the man leverage his industrious nature into economic success. By becoming productive and thriving financially, society would benefit. Perhaps more importantly, the couple would maximize virtuous, personal utility. Franklin echoed this sentiment in Anthony Afterwit’s attitude toward his spendthrift spouse, stating, “If she can conform to this new Scheme of Living [frugality], we shall be the happiest couple perhaps in the Province” (Franklin 187). Frugality generated happiness, and as long as women controlled their appetites for luxury, the industriousness nature of their husbands would improve the community. Men were guilty of such vices as well, as Franklin asserted in Celia Single’s denunciation of idle, wasteful and unproductive men whom Franklin equally desired to criticize (Franklin 189). Living off one’s own industry and labor, not falling peril to the comforts of extravagance and idleness should be the attitude and aspiration of each individual within a society, and represents the most practical path to social progression. In order to resonate more effectually with average citizens, Franklin carefully constructed the Celia Single, Anthony Afterwit essay as a didactic allegory for the entire community. It was intended to cause the audience to question, and amongst themselves participate in a dialogue about the merits of efficient action as were posed in Advice to a Young Tradesman. The interaction between husband and wife serves to enhance the levels of utility that would have been achieved independent of the other.
Institutional Economic Influence
Franklin applied his analyses of the interactions of individuals and the relationships to their aggregate effect on the community as a whole. In the context of economic utility, “Commerce provided a model for cooperative social relations based on the power of needs and interests: humans join together because they are useful to eachother. (Houston 26). Just as man and wife unite in marriage, so too do they individually and jointly enter into a contract with society with the expectation that it would increase their utility. Franklin understood cooperation was based on utility and must be collectively nurtured with political and economic considerations paid to various groups. Franklin sought to establish new institutions that would enhance social utility by improving the quality of daily life.
In Silence Dogood no. 10, Franklin used his fictional widow narrator to recommend the institution of a voluntary social welfare system. “To be call’d An Office of Ensurance for Widows”, it would protect the families of deceased providers from destitution (Franklin 30). Hannah Fasick accurately infers that Franklin saw a major threat in an abundance of impoverished women, and the importance of preserving their ability to sustain even a basic level of subsistence. The subjugation of women in the educational system did not afford them skills necessary to earn an adequate income, and their membership in society required that their needs be satisfied (Fasick). By providing financial support for widows, the program would insure that the future of society, children, had the necessary means to develop into contributing citizens. Although the Office of Ensurance never came to fruition, Franklin’s attempt to evoke a sense of mutual interdependence among his audience availed itself in other endeavors. Franklin’s paper describing efficient systems for the protection of property rights revolutionized the process of combating fires. It “gave rise to a Project which soon followed it… The Utility of this Institution soon appear’d, and many more desiring to be admitted than we thought convenient for one Company, they were advised to form another” (Autobiography 174). The application of Franklins proposal was critical. Fire companies gained traction because they were useful in serving the communal economic interests. Under the guise of Richard Saunders he had written “Words may show a man’s Wit, but Actions his meaning” (Franklin 1187). Educing the sense of unity among his community held value, but only through action would a more desirable state be brought about.
Independence
Although Franklin did not realize it for most of his life, what his economically based educational teachings had been building towards far before the Stamp and Tea Acts was the unification of America. ‘Without union, improvement was not possible. Political institutions defined the conditions under which groups and regions interacted; individual character contributed to the proper functioning of those institutions” (Houston 222). The economic exploitation of the American colonies served as the impetus for revolution, violating the principals Franklin had advocated in the individuals and institutions.
Simply put, Great Britain’s rule over the colonies was intensely detrimental to the economic well being of American colonists. Franklin’s analysis of the criminal exportation policy in Rattle-Snakes for Felons could apply to many of the British transgressions, “That such Laws are against the Publick Utility, as they tend to prevent the IMPROVEMENT…of the Colonies” (Franklin 359). As the ‘mother-country’, Parliament had the duty of providing colonists, then members of British society, with just systems that were useful. However, the systems Britain imposed did not adequately protect the ability of Americans to pursue economic interests. The peopling of he colonies with criminals, taxation without representation, lack of defense, and limitations on trade requiring importation of all manufactured goods, were inefficient and violated the responsibilities a government is intended to afford its citizens. Molly Jaffe wrote, “Taxing everyone equally and refusing to exempt those associated with the crown serves as an unconcealed indicator of America’s impending revolution.”(Jaffe). Unequal treatment of British citizenry was an inefficiency that needed a remedy. Franklin felt a unified set of colonies with representation could resolve the problems Americans faced; “Join or Die”. His theory, “that an union of the colonies is absolutely necessary for their preservation” stemmed from his views on mutual interdependence of communities. Hannah’s characterization of Franklin’s message as a “political ultimatum” perfectly encapsulates his intent to reorganize the colonies to better suit economic interests (Fasick). Only when it became apparent that reform was not going to be undertaken by Britain, and that the impression of utility-detracting systems would persist, did Franklin resign to outright rebellion. The economic system inflicted upon the economies ultimately led to their unification against a common enemy.
Conclusion
“Franklin’s story is the story of a man… the story of the birth of America – an America this man discovered in himself, then helped create in the world at large” (Brands 8). Brand may have been referring to the more literal sense of ‘creating America’ as an internationally recognized nation, but I believe he is referring to Franklin’s creation of the American way of life. He discovered the infinite opportunity that America presented. Franklin’s works both directly and indirectly informed the public of the best way to achieve success economically. He had travelled the road to success, and strove to make it possible for every member of society to do the same. Improving the world around him may have been Franklin’s ultimate goal, but he understood the individual was the fundamental unit of the polity (Houston 222). Educating most basic constituents, the people, would most effectively reform the institutions of society. As influential as he may have been in designing the Constitution and Declaration of Independence, it is his role as an educator in shaping the American people that makes him ‘The First American”.
Works Cited
Brands, H.W.. The First American. New York, New York: Doubleday, 2000.
Fasick, Hannah. Slithering Franklin. Web blog post. ENGL 274: Benjamin Franklin and the Age of Enlightenment. Blogger, Web. 2 Nov. 2011.
-Silence Dogood- Defender of the Fair Sex. Web blog post. ENGL 274: Benjamin Franklin and the Age of Enlightenment. Blogger, Web. 12 Sep. 2011.
Franklin, Benjamin. The Autobiography of Benjamin Franklin 2nd ed. Edited by Edmund S Morgan. New Haven, Connecticut:, Yale University Press. New Haven Connecticut, 1964.
- Silence Dogood no 10. The New England Courant, 13 Aug, 1722.
- Poor Richards Almanac 1733
- Rattle-Snakes for Felons. The Pennsylvania Gazette, 9 May, 1751.
- Celia Single. The Pennsylvania Gazette 24, July 1732.
- Anthony Afterwit. The Pennsylvania Gazette 10, July 1732.
- Advice to a Young Man on the Choice of a Mistress.
- Advice to a Young Tradesman, Written by and Old One. Piladelphia, New Printing Office, 1748.
- Men are Naturally Benevolent as Well as Selfish. The Pennsylvania Gazette, 30 Nov, 1732.
Forde, Steven. Benjamin Franklin’s Autobiography and the Education of America. The American Political Science Review, Vol. 86, No. 2 (Jun., 1992), pp. 357-368
Houston, Alan. Benjamin Franklin & The Politics of Improvement. New Haven, Connectuct: Yale University Press, 2008.
Isaacson, Walter. A Benjamin Franklin Reader. New York, New York: Simon & Schuster, 2003.
Jaffe, Molly. A Little Background Research. Web blog post. ENGL 274: Benjamin Franklin and the Age of Enlightenment. Blogger, Web. 17 Nov. 2011.
Kaup, Brett. Proud to be an American. . Web blog post. ENGL 274: Benjamin Franklin and the Age of Enlightenment. Blogger, Web. 16 Nov. 2011.
Kramnick, Isaac, ed. Introduction. The Portable Enlightenment Reader. New York: Penguin, 1995.
Singer, Scott. Credit of Two Sorts. Web blog post. ENGL 274: Benjamin Franklin and the Age of Enlightenment. Blogger, Web. 14 Dec. 2011.