Thursday, December 15, 2011
Prudent Consumption: The Enlightenment Promotes Informed Ethical Eating
Wednesday, December 14, 2011
The Vehicle of Enlightenment
Introduction
Certainly, a flood of scientific discoveries emerged from the Enlightenment, but what truly distinguishes this era is the manner in which these ideas entered society. After all, it is unlikely that loads more intelligent people were simply born after the dark ages, so why did Franklin’s lightning experiment draw widespread consideration from the public, while Galileo’s earlier theory of heliocentrism evoked quite the opposite reaction? Granted, Franklin faced less oppression from the church, but more importantly, those around him had embraced the process of reason. Thus, if properly argued, even radical ideas could illicit serious attention. In his text on Franklin and the Enlightenment, Frank Kelleter explains how this new value allowed all sorts of ideas to emerge, regardless of prior conceptions:
Whatever ideological stance it took, enlightened reason always regarded itself as a critical faculty […] because it attempted to free human understanding from dóxa or opinion. […] Hence, to exercise one’s reason in an enlightened manner did not simply mean to speak the truth; it meant to eliminate a falsely established belief […] and act against all authorities that had an interest in perpetuating falsehood.[1]
Kelleter expresses how reverence for reason now made it possible to express contrary ideas because to oppress them would make the oppressor seem unable to stand up to the test of reason and interested in ‘perpetuating falsehood.’ For this reason, scientific and political debate flourished unlike darker times. The satire of the Royal Academy with ridiculous, abstract, useless science in Part III of Jonathan Swift’s Gulliver’s Travels, however, suggests that progress during the Enlightenment required the engagement of the whole populace, not just intellects.[2] Hence, the art of persuasion became as important as the reasoning itself to unite people in the cause and create progress. Authors tailored tactics such as pseudonyms, tone, and fiction to make a topic accessible to wide, targeted audiences. Consequently, even common laborers took a stance and aided in the progress of the enlightenment if an author could make it relate to them. Carefully constructed authorship served as the essential means to deliver reason during the enlightenment by forcing people to confront their complicity in issues.
Benjamin Franklin
His extensive writings, their varied forms, and the degree to which they shot him to prominence make Ben Franklin a prime example of the maneuverable authorship that reaches the masses. Of the many roles that Franklin pioneered, becoming America’s first feminist would have been one of the more difficult, as it involved fighting for a cause that had little existing support, particularly in print.[3] “The Speech of Miss Polly Baker” demonstrates how Franklin overcomes this challenge of universal opposition. First and foremost, Franklin understands his audience and assumes a female pseudonym to separate himself from his male identity. With the existing institutions affording all the power to men, male readers would likely feel resentment toward a male speaker, and women would find it difficult to believe that the speaker truly understood their needs.
Franklin also makes his audience receptive to his argument with use of a narrative, albeit a carefully constructed fiction to suit his needs. As a post by El Leon suggests, “rather than just giv[ing] his argument in philosophical terms, he uses a story that people can relate to, and tries to guide them in the story to the point where they should end.”[4] Franklin makes his article relatable by using several facts that readers would be aware of before he makes any appeal for change. He guides readers ‘to the point where they should end’ by putting the facts in an order that creates a logical progression to that point, making his suggestion seem not very outlandish. Moreover, he frames his suggestion as beneficial to his readership. As Molly suggests in her post “Financial Fears and Sexist Laws”, Franklin appeals to the economic benefits of changing the situation.[5] Another post proposes that Franklin argues that the laws make “natural actions” into crimes.[6] In either case, Franklin uses his audience’s existing beliefs and facts against them to make his case more digestible, rather than proposing something completely shocking, as female equality would have been. For example:
Twice I have paid heavy Fines, and twice have been brought to public Punishment, for want of Money to pay those Fines.
[…]
Laws are sometimes unreasonable in themselves, and therefore repealed
[…]
[I] could have done it better, if it had not been for the heavy Charges and Fines I have paid.
[…]
because I have had Children without being Married […] they have miss’d a Wedding Fee
[…]
do not turn natural and useful Actions into Crimes, by your Prohibitions.[7]
Franklin carefully chooses the facts that he uses to set up his logical argument. In progression, they state that the current laws do not work, they are amendable, and they currently inhibit ‘natural duties’ of women. Moreover, by placing the blame entirely on women, who cannot pay the fines anyway, the state loses money that it could make in marriage fees if men were held accountable. Consequently, Franklin can masterfully suggest the repeal of the current laws.
With the set-up of “The Speech of Miss Polly Baker”, Franklin’s solution does not sound extreme and actually pleases both men and women. Men would value the reinforcement of economics and the ‘natural’ role of women as mothers. Women, meanwhile, would be free of a particular burden but also given a solid argument that moves in the direction of feminism. Also, in more general terms, as Scott points out, “for the first time, it seems, the Enlightenment is giving […] a powerful, influential voice to the common man” (or woman in this case).[8] To top it off, Franklin even makes the status-quo laughable when Polly suggests that the judge should marry her if he wants a viable solution within the current framework. Franklin’s method of argumentation is quite smooth and disarming: “Franklin was a rare sage—a philosopher who wasn’t preachy. […] he served up folksy wisdom in the guise of a comic gent.”[9] This rare skill of combining reason and persuasion took Franklin far; it is why we study him today, and in addition to intelligence it is the skill that distinguished the visionaries of the enlightenment from the populace that followed (effectuating the progress).
“Polly Baker” particularly exemplifies Franklin’s rhetorical strategy, but his ‘non-preachy’ delivery and malleability to his audience permeates all his works that we have read this semester. Even his single-sentence maxims in “Advice to a Young Tradesman, Written by and Old One” embody this style.[10] They seem economical to the common man, yet phrased in a memorable way so as to not be condescending. Of this work, Alex writes: “while the message is an extremely vital one for the self-education of the population and the progress of society as a whole, it would not be communicated as effectively in another tone.”[11] Franklin chooses the appropriate tone again in “Idea of the English School” by loading the article with specific facts and a detailed plan to avert attention away from the fact that he never experienced such a formal education himself.[12] Thus, his stylistic choice affords him increased authority on the topic, as does his female pseudonym in “Polly Baker”. Molly’s post sums it up best: “the different characters Franklin assumes over the course […] illustrate how adept the man was in the art of persuasion. Franklin is hyper-aware of his readership, and never fails to tailor his persona to their expectations.”[13]
Equiano
Olaudah Equiano also demonstrates a hyper-awareness of his English readers. Like Franklin in “Polly Baker”, he understands that his narrative breaches on something that has not seen much publication—“perhaps the first account of [the middle passage] from the perspective of a slave, written in the English language.”[14] Equiano prefaces his Interesting Narrative with several letters that attempt to prove the authenticity of his autobiography. It seems he could not have lived more appropriate experiences, as a slave, African, and Englishman, to become a definitive voice against slavery—almost too ideal to be true. However, whether he constructs or relates his account, Equiano understands the manner in which his personal life colors his political suggestions for readers. Though his extraordinary life journey as a slave intuitively seems to qualify him to speak against slavery, Equiano instead establishes his authority on the subject by working to convince his readers that he represents British interests.
Equiano frequently likens himself to the British as a principle means to make it seem less like he acts out of an African interest. In his personal moments, this kinship often takes the form of adoration or longing for British culture: “I had often observed, that when her mother washed her face it looked very rosy; but when she washed mine it did not look so; I therefore tried oftentimes myself if I could not by washing make my face of the same colour as my little play-mate (Mary), but it was all in vain; and I now began to be mortified at the difference in our complexions.”[15] This episode subtly wins over Equiano’s British audience by showing them as so superior in his regard that he would alter the appearance of his body, if he could, to more closely resemble them. Not only does Equiano take a liking to the British, but also in some ways, he demotes his origins: “I was now amongst a people who had not their faces scarred, like some of the African nations where I had been. I was very glad I did not let them ornament me in that manner when I was with them.”[16] This rejection of his old culture to belong in British society would appear as a favorable conversion to Equiano’s English audience. Furthermore, as Molly posted, “his novel is not written to inflame his white readership with accusations, but rather to ignite feelings of sympathy and shame within their hearts.”[17] Equiano likely understands that the British would find it easier to feel sympathy toward his often-tragic experiences if they saw him as similar to themselves. By explaining the similarity of his culture with theirs, Equiano deconstructs the dehumanized view of slaves that British readers might hold.
As part of Equiano’s cultural change, he adopts Christianity and integrates it into many episodes of his narrative to better relate his accounts to a European readership. In many of his political statements, Equiano does not argue for the abolition of slavery, but rather the improvement of its conditions. He describes some of its horrors: “This Christian master immediately pinned the wretch down to the ground at each wrist and ankle, and then took some sticks of sealing-wax, and lighted them, and dropped it all over his back.”[18] The choice of describing the master as Christian attributes the inspiration of this punishment to the crucifixion of Christ. However, it actually marks the slave as more Christian than the master by making him a martyr like Jesus and revealing the master as not ‘doing unto others as he would have them do unto him.’ Just as Equiano claims he has improved by discovering Christianity, he suggests that the practice of slavery could improve by becoming more Christian. Like Franklin, he uses the existing beliefs of his audience to make his argument.
In suggesting changes to slavery, Equiano has to justify his claims in a way that would please Europeans. He does so by appealing to their benevolent side when he describes his mostly ‘kind’ masters: “This woman behaved to me with great kindness and attention; and taught me every thing in the same manner as she did her own child, and indeed in every respect treated me as such.”[19] This personal experience shows that not all British agree with treating slaves cruelly, that Equiano’s desire for reform would not necessarily be unwelcome, and that the relationship between slaves and masters need not involve fear and hostility. Under these conditions, Equiano shows how differently he thinks of his master: “I cried immediately, and said I would not leave him.”[20] Such a (relatively) positive master-slave relationship colors Equiano’s desire to change British slave practices as a genuine desire to help the society he has come to appreciate.
Having outlined his intentions as noble to the British, Equiano has gained the attention of this audience. He then makes arguments of reform that relate to practicality and economics, as these principles were in the interest of Europeans. Equiano has already shown how treating slaves humanely reduces fear on both sides, and now he explains how it increases efficiency. Slaves would conserve energy for work and not spend much of the night visiting their spouses if masters did not make men punish their wives. Moreover, senseless cruelty simply leads to wasted resources: “I have seen a negro beaten till some of his bones were broken, for only letting a pot boil over.”[21] Equiano further underscores the senselessness of this widespread cruelty by contrasting it to his personal experiences under a master he felt inclined to please because the master had treated Equiano humanely, even providing instruction in mathematics.
To Europeans, Equiano presents himself as having assimilated to their culture and having a desire to improve it. Does this standpoint constitute a betrayal to Africans however? After all, Equiano does not advocate the total abolition of slavery. Yet, slavery exists in Africa by Africans, as Equiano explains as he opens his narrative. Upon closer examination, the reforms that Equiano hopes to impress upon his European readers would make the two forms of slavery very similar: not dehumanizing the enslaved. Equiano does indeed write as an activist for his countrymen, though he must do so in a non-overt manner with the appearance of having the best interest of the Europeans in mind. He could not simply have argued against slavery on moral grounds because he would contradict European economic interests, just as Franklin could not overtly advocate feminism. Nonetheless, the solution that Equiano proposes overcomes the dehumanization of slavery, creating ascent. Equiano’s ability to weave the personal with the political to propose ascent on both sides of the debate, English and African, maximized his audience and more importantly, the impact of his work on slavery reform.
Conclusion
The ability to adapt an argument to its particular audience proved to be an essential Enlightenment skill and ran throughout the works we studied this semester. For this reason, we also examined the context of each work, as it described the audience and explained the author’s stylistic choice. In any case, the author makes the argument applicable to the interests of readers to oblige them to take a stance on the issue. As we discussed over Franklin’s articles on English instruction, the intelligence and reason of an Enlightenment thinker would mean nothing if that visionary could not convey it proficiently. This skill facilitated Enlightenment progress by making these authors persuasive with large groups of people. In a world that has become increasingly populated and complex, the ability to transcend boundaries and compel change has only become more valuable since it exploded during the Enlightenment.
[1] Kelleter, Frank. "Franklin and the Enlightenment." The Cambridge Companion to Benjamin Franklin. Ed. Carla Mulford. Cambridge University Press, 2009. Cambridge Collections Online. Cambridge University Press. 14 December 2011 DOI:10.1017/CCOL9780521871341.007
[2] Swift, Jonathan. Gulliver's Travels. New York: Random House, 1991. Print.
[3] Humes, James C. The Ben Franklin Factor. New York: William Morrow and Company, 1992. Print. 22.
[4] El Leon. "Proper Law and Order." English 274: Benjamin Franklin and the Age of Enlightenment. Vanderbilt University, 14 Sept. 2011. Web. 14 Dec. 2011.
[5] Jaffe, Molly. "Financial Fears and Sexist Laws." English 274: Benjamin Franklin and the Age of Enlightenment. Vanderbilt University, 15 Sept. 2011. Web. 14 Dec. 2011.
[6] El Leon. “Proper Law and Order.”
[7] Franklin, Benjamin. "The Speech of Miss Polly Baker." Maryland Gazette 11 Aug. 1747: 305-308. Vanderbilt University. Web. 14 Dec. 2011.
[8] Singer, Scott. "A Man's World." English 274: Benjamin Franklin and the Age of Enlightenment. Vanderbilt University, 15 Sept. 2011. Web. 14 Dec. 2011.
[9] Humes, 37.
[10] Franklin, Benjamin. Advice to A Young Tradesman, Written by an Old One. Philadelphia, 1748.
[11] Tapper, Alex. "Franklin's Rhetorical style in 'Advice to a Young Tradesman.'" English 274: Benjamin Franklin and the Age of Enlightenment. Vanderbilt University, 22 Sept. 2011. Web. 14 Dec. 2011.
[12] Franklin, Benjamin. Idea of the English School. Philadelphia, 1751.
[13] Jaffe, Molly. "Know thy Audience." English 274: Benjamin Franklin and the Age of Enlightenment. Vanderbilt University, 3 Nov. 2011. Web. 14 Dec. 2011.
[14] Tapper, Alex. "The Interesting Narrative of the Birth of Olaudah Equiano." English 274: Benjamin Franklin and the Age of Enlightenment. Vanderbilt University, 29 Nov. 2011. Web. 14 Dec. 2011.
[15] Equiano, Olaudah. The Interesting Narrative and Other Writings. 1789. New York: Penguin, 2003. Print. 68-69.
[16] Ibid.
[17] Jaffe, Molly. "Saint Equiano." English 274: Benjamin Franklin and the Age of Enlightenment. Vanderbilt University, 1 Dec. 2011. Web. 14 Dec. 2011.
[18] Equiano, 106.
[19] Ibid., 69.
[20] Ibid., 68.
[21] Ibid., 167.
Thursday, December 1, 2011
Equiano's Travel Narrative
I thought it was interesting that Equiano’s narrative was similar in many ways to the 18th century travel narratives we read, Robinson Crusoe and Gulliver’s Travels. It especially reminded me of Gulliver’s Travels in the section we read for Tuesday, in which Equiano did a lot of traveling to lands unfamiliar to the average European reader. Each place that we go, he tells us his impressions of the culture of the land, similar to the way that Gulliver gives a detailed description of each of the unfamiliar countries that he found himself in. The most detailed of these descriptions is the one at the very beginning regarding the culture of Equiano’s homeland, but several other cultures are described as well. One thing that is different in Equiano’s Interesting Narrative is that life on a ship is described in detail as one of the distinct cultures that Equiano lives in, whereas ships in Gulliver’s Travels were simply used to get Gulliver to and from the different societies he ends up in, as well as to give the reader an exciting ship crash scene in between his more important adventures. Equiano not only described the dynamics of ship life, but also gave several exciting battle scenes.
However, the Interesting Narrative is far from simply an adventure text. Equiano’s moments of reflection on God and life reminded me a lot of Robinson Crusoe. Like Crusoe, Equiano develops a relationship with God as a result of the circumstances he is put in. Equiano is not nearly as internal as Crusoe in his narrative, but he does have his moments of almost instructive and philosophical thoughts about God and how He relates to his situation.
These elements of travel narrative in Equiano’s Interesting Narrative probably made it very enjoyable to the average European at the time, if the popularity of other travel narratives gives an indication of popular literature preferences at the time. His narrative would be interesting to read even for someone who was not an advocate for slave rights, so Equiano’s entertaining writing style probably helped him gain a wider audience for his message against slavery.